Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 00254
VM0000254Goldmember254@example.test · +601110000254 · Preferred outlet: OPLUMO Outlet 17
App UserFamily
Consent Status
Opted Out
Points Balance
4,458
Current loyalty balance
Lifetime Spend
RM 5,573
Across 39 visits
Total Visits
39
Since 2024-06-08
Average Order Value
RM 135
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
169d
2026-04-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,458 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 17
Outlet purchase
2026-04-11 · Member activity · RM 101.25
App session
2026-03-30 · OPLUMO Outlet 17
Points credited
2026-03-18 · Member activity · RM 114.75
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 17
Outlet purchase
2026-02-22 · Member activity · RM 128.25
Points credited
2026-02-10 · OPLUMO Outlet 17
Outlet purchase
2026-01-29 · Member activity · RM 141.75