Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02531
VM0002531Goldmember2531@example.test · +601110002531 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
2,853
Current loyalty balance
Lifetime Spend
RM 3,567
Across 31 visits
Total Visits
31
Since 2024-10-31
Average Order Value
RM 97
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
168d
2026-04-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,853 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 16
Outlet purchase
2026-04-12 · Member activity · RM 72.75
App session
2026-03-31 · OPLUMO Outlet 16
Points credited
2026-03-19 · Member activity · RM 82.45
Win-back campaign delivered
2026-03-07 · OPLUMO Outlet 16
Outlet purchase
2026-02-23 · Member activity · RM 92.15
Points credited
2026-02-11 · OPLUMO Outlet 16
Outlet purchase
2026-01-30 · Member activity · RM 101.85