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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

K2

Kavitha 25301

VM0025301Silver

member25301@example.test · +601110025301 · Preferred outlet: OPLUMO Outlet 6

New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,457
Current loyalty balance
Lifetime Spend
RM 1,822
Across 12 visits
Total Visits
12
Since 2025-12-01
Average Order Value
RM 127
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
114d
2026-06-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards

Silver member

★
1,457 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NoteNo manual notes yet
Recent activity

Member timeline

Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 6
Outlet purchase
2026-06-05 · Member activity · RM 95.25
App session
2026-05-24 · OPLUMO Outlet 6
Points credited
2026-05-12 · Member activity · RM 107.95
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 6
Outlet purchase
2026-04-18 · Member activity · RM 120.65
Points credited
2026-04-06 · OPLUMO Outlet 6
Outlet purchase
2026-03-25 · Member activity · RM 133.35