Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25295
VM0025295Silvermember25295@example.test · +601110025295 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,299
Current loyalty balance
Lifetime Spend
RM 2,875
Across 25 visits
Total Visits
25
Since 2025-06-03
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
61d
2026-08-09
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,299 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 17
Outlet purchase
2026-07-28 · Member activity · RM 102.75
App session
2026-07-16 · OPLUMO Outlet 17
Points credited
2026-07-04 · Member activity · RM 116.45
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 17
Outlet purchase
2026-06-10 · Member activity · RM 130.15
Points credited
2026-05-29 · OPLUMO Outlet 17
Outlet purchase
2026-05-17 · Member activity · RM 143.85