Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
H2
Hakim 25280
VM0025280Silvermember25280@example.test · +601110025280 · Preferred outlet: OPLUMO Outlet 2
High ValueWeekend
Consent Status
Opted In
Points Balance
2,393
Current loyalty balance
Lifetime Spend
RM 2,992
Across 32 visits
Total Visits
32
Since 2025-01-29
Average Order Value
RM 95
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,393 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 2
Outlet purchase
2026-07-29 · Member activity · RM 71.25
App session
2026-07-17 · OPLUMO Outlet 2
Points credited
2026-07-05 · Member activity · RM 80.75
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 2
Outlet purchase
2026-06-11 · Member activity · RM 90.25
Points credited
2026-05-30 · OPLUMO Outlet 2
Outlet purchase
2026-05-18 · Member activity · RM 99.75