Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25215
VM0025215Platinummember25215@example.test · +601110025215 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
7,617
Current loyalty balance
Lifetime Spend
RM 9,522
Across 44 visits
Total Visits
44
Since 2024-07-16
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
41d
2026-08-29
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Platinum tier
Membership & rewards
Platinum member
7,617 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-08-29 · OPLUMO Outlet 5
Outlet purchase
2026-08-17 · Member activity · RM 130.50
App session
2026-08-05 · OPLUMO Outlet 5
Points credited
2026-07-24 · Member activity · RM 147.90
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 5
Outlet purchase
2026-06-30 · Member activity · RM 165.30
Points credited
2026-06-18 · OPLUMO Outlet 5
Outlet purchase
2026-06-06 · Member activity · RM 182.70