Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25175
VM0025175Silvermember25175@example.test · +601110025175 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,645
Current loyalty balance
Lifetime Spend
RM 2,056
Across 31 visits
Total Visits
31
Since 2024-11-04
Average Order Value
RM 67
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
164d
2026-04-28
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,645 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 16
Outlet purchase
2026-04-16 · Member activity · RM 50.25
App session
2026-04-04 · OPLUMO Outlet 16
Points credited
2026-03-23 · Member activity · RM 56.95
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 16
Outlet purchase
2026-02-27 · Member activity · RM 63.65
Points credited
2026-02-15 · OPLUMO Outlet 16
Outlet purchase
2026-02-03 · Member activity · RM 70.35