Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 25095
VM0025095Membermember25095@example.test · +601110025095 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
890
Current loyalty balance
Lifetime Spend
RM 1,113
Across 7 visits
Total Visits
7
Since 2026-01-08
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
166d
2026-04-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
890 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 4
Outlet purchase
2026-04-14 · Member activity · RM 102.75
App session
2026-04-02 · OPLUMO Outlet 4
Points credited
2026-03-21 · Member activity · RM 116.45
Win-back campaign delivered
2026-03-09 · OPLUMO Outlet 4
Outlet purchase
2026-02-25 · Member activity · RM 130.15
Points credited
2026-02-13 · OPLUMO Outlet 4
Outlet purchase
2026-02-01 · Member activity · RM 143.85