Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 25091
VM0025091Silvermember25091@example.test · +601110025091 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
2,323
Current loyalty balance
Lifetime Spend
RM 2,905
Across 19 visits
Total Visits
19
Since 2025-06-15
Average Order Value
RM 147
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
157d
2026-05-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,323 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 17
Outlet purchase
2026-04-23 · Member activity · RM 110.25
App session
2026-04-11 · OPLUMO Outlet 17
Points credited
2026-03-30 · Member activity · RM 124.95
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 17
Outlet purchase
2026-03-06 · Member activity · RM 139.65
Points credited
2026-02-22 · OPLUMO Outlet 17
Outlet purchase
2026-02-10 · Member activity · RM 154.35