Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 24951
VM0024951Goldmember24951@example.test · +601110024951 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,983
Current loyalty balance
Lifetime Spend
RM 3,729
Across 20 visits
Total Visits
20
Since 2025-05-12
Average Order Value
RM 157
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
173d
2026-04-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,983 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 13
Outlet purchase
2026-04-07 · Member activity · RM 117.75
App session
2026-03-26 · OPLUMO Outlet 13
Points credited
2026-03-14 · Member activity · RM 133.45
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 13
Outlet purchase
2026-02-18 · Member activity · RM 149.15
Points credited
2026-02-06 · OPLUMO Outlet 13
Outlet purchase
2026-01-25 · Member activity · RM 164.85