Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N0
Nurul 00249
VM0000249Silvermember249@example.test · +601110000249 · Preferred outlet: OPLUMO Outlet 12
FamilyDelivery
Consent Status
Opted In
Points Balance
1,698
Current loyalty balance
Lifetime Spend
RM 2,123
Across 15 visits
Total Visits
15
Since 2025-11-29
Average Order Value
RM 115
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
62d
2026-08-08
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,698 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 12
Outlet purchase
2026-07-27 · Member activity · RM 86.25
App session
2026-07-15 · OPLUMO Outlet 12
Points credited
2026-07-03 · Member activity · RM 97.75
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 12
Outlet purchase
2026-06-09 · Member activity · RM 109.25
Points credited
2026-05-28 · OPLUMO Outlet 12
Outlet purchase
2026-05-16 · Member activity · RM 120.75