Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 24891
VM0024891Goldmember24891@example.test · +601110024891 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
2,622
Current loyalty balance
Lifetime Spend
RM 3,278
Across 20 visits
Total Visits
20
Since 2025-06-11
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
143d
2026-05-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,622 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 4
Outlet purchase
2026-05-07 · Member activity · RM 102.75
App session
2026-04-25 · OPLUMO Outlet 4
Points credited
2026-04-13 · Member activity · RM 116.45
Win-back campaign delivered
2026-04-01 · OPLUMO Outlet 4
Outlet purchase
2026-03-20 · Member activity · RM 130.15
Points credited
2026-03-08 · OPLUMO Outlet 4
Outlet purchase
2026-02-24 · Member activity · RM 143.85