Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24863
VM0024863Silvermember24863@example.test · +601110024863 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,773
Current loyalty balance
Lifetime Spend
RM 2,217
Across 36 visits
Total Visits
36
Since 2024-10-02
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
107d
2026-06-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,773 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 10
Outlet purchase
2026-06-12 · Member activity · RM 48.00
App session
2026-05-31 · OPLUMO Outlet 10
Points credited
2026-05-19 · Member activity · RM 54.40
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 10
Outlet purchase
2026-04-25 · Member activity · RM 60.80
Points credited
2026-04-13 · OPLUMO Outlet 10
Outlet purchase
2026-04-01 · Member activity · RM 67.20