Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24767
VM0024767Membermember24767@example.test · +601110024767 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
299
Current loyalty balance
Lifetime Spend
RM 375
Across 13 visits
Total Visits
13
Since 2025-12-04
Average Order Value
RM 31
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
93d
2026-07-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
299 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 16
Outlet purchase
2026-06-26 · Member activity · RM 23.25
App session
2026-06-14 · OPLUMO Outlet 16
Points credited
2026-06-02 · Member activity · RM 26.35
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 16
Outlet purchase
2026-05-09 · Member activity · RM 29.45
Points credited
2026-04-27 · OPLUMO Outlet 16
Outlet purchase
2026-04-15 · Member activity · RM 32.55