Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02475
VM0002475Goldmember2475@example.test · +601110002475 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
4,453
Current loyalty balance
Lifetime Spend
RM 5,567
Across 32 visits
Total Visits
32
Since 2024-12-09
Average Order Value
RM 157
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
111d
2026-06-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,453 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 11
Outlet purchase
2026-06-08 · Member activity · RM 117.75
App session
2026-05-27 · OPLUMO Outlet 11
Points credited
2026-05-15 · Member activity · RM 133.45
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 11
Outlet purchase
2026-04-21 · Member activity · RM 149.15
Points credited
2026-04-09 · OPLUMO Outlet 11
Outlet purchase
2026-03-28 · Member activity · RM 164.85