Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24719
VM0024719Silvermember24719@example.test · +601110024719 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,725
Current loyalty balance
Lifetime Spend
RM 2,157
Across 40 visits
Total Visits
40
Since 2024-05-11
Average Order Value
RM 54
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
179d
2026-04-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,725 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 2
Outlet purchase
2026-04-01 · Member activity · RM 40.50
App session
2026-03-20 · OPLUMO Outlet 2
Points credited
2026-03-08 · Member activity · RM 45.90
Win-back campaign delivered
2026-02-24 · OPLUMO Outlet 2
Outlet purchase
2026-02-12 · Member activity · RM 51.30
Points credited
2026-01-31 · OPLUMO Outlet 2
Outlet purchase
2026-01-19 · Member activity · RM 56.70