Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24707
VM0024707Goldmember24707@example.test · +601110024707 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
3,566
Current loyalty balance
Lifetime Spend
RM 4,458
Across 30 visits
Total Visits
30
Since 2024-11-08
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
178d
2026-04-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,566 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 7
Outlet purchase
2026-04-02 · Member activity · RM 102.75
App session
2026-03-21 · OPLUMO Outlet 7
Points credited
2026-03-09 · Member activity · RM 116.45
Win-back campaign delivered
2026-02-25 · OPLUMO Outlet 7
Outlet purchase
2026-02-13 · Member activity · RM 130.15
Points credited
2026-02-01 · OPLUMO Outlet 7
Outlet purchase
2026-01-20 · Member activity · RM 143.85