Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24695
VM0024695Membermember24695@example.test · +601110024695 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
639
Current loyalty balance
Lifetime Spend
RM 799
Across 11 visits
Total Visits
11
Since 2026-02-04
Average Order Value
RM 89
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
639 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 12
Outlet purchase
2026-07-22 · Member activity · RM 66.75
App session
2026-07-10 · OPLUMO Outlet 12
Points credited
2026-06-28 · Member activity · RM 75.65
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 12
Outlet purchase
2026-06-04 · Member activity · RM 84.55
Points credited
2026-05-23 · OPLUMO Outlet 12
Outlet purchase
2026-05-11 · Member activity · RM 93.45