Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 24627
VM0024627Goldmember24627@example.test · +601110024627 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
3,021
Current loyalty balance
Lifetime Spend
RM 3,777
Across 30 visits
Total Visits
30
Since 2025-01-05
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
120d
2026-06-11
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,021 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 12
Outlet purchase
2026-05-30 · Member activity · RM 84.75
App session
2026-05-18 · OPLUMO Outlet 12
Points credited
2026-05-06 · Member activity · RM 96.05
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 12
Outlet purchase
2026-04-12 · Member activity · RM 107.35
Points credited
2026-03-31 · OPLUMO Outlet 12
Outlet purchase
2026-03-19 · Member activity · RM 118.65