Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 24614
VM0024614Silvermember24614@example.test · +601110024614 · Preferred outlet: OPLUMO Outlet 16
App UserFamily
Consent Status
Opted In
Points Balance
2,284
Current loyalty balance
Lifetime Spend
RM 2,856
Across 20 visits
Total Visits
20
Since 2025-08-15
Average Order Value
RM 160
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
78d
2026-07-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,284 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 16
Outlet purchase
2026-07-11 · Member activity · RM 120.00
App session
2026-06-29 · OPLUMO Outlet 16
Points credited
2026-06-17 · Member activity · RM 136.00
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 16
Outlet purchase
2026-05-24 · Member activity · RM 152.00
Points credited
2026-05-12 · OPLUMO Outlet 16
Outlet purchase
2026-04-30 · Member activity · RM 168.00