Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 24519
VM0024519Membermember24519@example.test · +601110024519 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
628
Current loyalty balance
Lifetime Spend
RM 785
Across 12 visits
Total Visits
12
Since 2025-12-11
Average Order Value
RM 57
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
104d
2026-06-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
628 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 6
Outlet purchase
2026-06-15 · Member activity · RM 42.75
App session
2026-06-03 · OPLUMO Outlet 6
Points credited
2026-05-22 · Member activity · RM 48.45
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 6
Outlet purchase
2026-04-28 · Member activity · RM 54.15
Points credited
2026-04-16 · OPLUMO Outlet 6
Outlet purchase
2026-04-04 · Member activity · RM 59.85