Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 02450
VM0002450Silvermember2450@example.test · +601110002450 · Preferred outlet: OPLUMO Outlet 3
LunchNew Joiner
Consent Status
Opted Out
Points Balance
1,245
Current loyalty balance
Lifetime Spend
RM 1,557
Across 10 visits
Total Visits
10
Since 2025-11-23
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
158d
2026-05-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,245 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 3
Outlet purchase
2026-04-22 · Member activity · RM 105.75
App session
2026-04-10 · OPLUMO Outlet 3
Points credited
2026-03-29 · Member activity · RM 119.85
Win-back campaign delivered
2026-03-17 · OPLUMO Outlet 3
Outlet purchase
2026-03-05 · Member activity · RM 133.95
Points credited
2026-02-21 · OPLUMO Outlet 3
Outlet purchase
2026-02-09 · Member activity · RM 148.05