Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02447
VM0002447Membermember2447@example.test · +601110002447 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
699
Current loyalty balance
Lifetime Spend
RM 875
Across 22 visits
Total Visits
22
Since 2025-06-15
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
103d
2026-06-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
699 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 17
Outlet purchase
2026-06-16 · Member activity · RM 27.75
App session
2026-06-04 · OPLUMO Outlet 17
Points credited
2026-05-23 · Member activity · RM 31.45
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 17
Outlet purchase
2026-04-29 · Member activity · RM 35.15
Points credited
2026-04-17 · OPLUMO Outlet 17
Outlet purchase
2026-04-05 · Member activity · RM 38.85