Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 24375
VM0024375Silvermember24375@example.test · +601110024375 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,837
Current loyalty balance
Lifetime Spend
RM 2,296
Across 23 visits
Total Visits
23
Since 2025-08-15
Average Order Value
RM 97
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
24d
2026-09-15
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,837 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-15 · OPLUMO Outlet 15
Outlet purchase
2026-09-03 · Member activity · RM 72.75
App session
2026-08-22 · OPLUMO Outlet 15
Points credited
2026-08-10 · Member activity · RM 82.45
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 15
Outlet purchase
2026-07-17 · Member activity · RM 92.15
Points credited
2026-07-05 · OPLUMO Outlet 15
Outlet purchase
2026-06-23 · Member activity · RM 101.85