Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 24363
VM0024363Silvermember24363@example.test · +601110024363 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
1,684
Current loyalty balance
Lifetime Spend
RM 2,105
Across 21 visits
Total Visits
21
Since 2025-05-24
Average Order Value
RM 100
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
143d
2026-05-19
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,684 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 3
Outlet purchase
2026-05-07 · Member activity · RM 75.00
App session
2026-04-25 · OPLUMO Outlet 3
Points credited
2026-04-13 · Member activity · RM 85.00
Win-back campaign delivered
2026-04-01 · OPLUMO Outlet 3
Outlet purchase
2026-03-20 · Member activity · RM 95.00
Points credited
2026-03-08 · OPLUMO Outlet 3
Outlet purchase
2026-02-24 · Member activity · RM 105.00