Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02435
VM0002435Goldmember2435@example.test · +601110002435 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
3,889
Current loyalty balance
Lifetime Spend
RM 4,862
Across 37 visits
Total Visits
37
Since 2024-10-29
Average Order Value
RM 111
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
62d
2026-08-08
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,889 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 5
Outlet purchase
2026-07-27 · Member activity · RM 83.25
App session
2026-07-15 · OPLUMO Outlet 5
Points credited
2026-07-03 · Member activity · RM 94.35
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 5
Outlet purchase
2026-06-09 · Member activity · RM 105.45
Points credited
2026-05-28 · OPLUMO Outlet 5
Outlet purchase
2026-05-16 · Member activity · RM 116.55