Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24347
VM0024347Silvermember24347@example.test · +601110024347 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
2,377
Current loyalty balance
Lifetime Spend
RM 2,972
Across 28 visits
Total Visits
28
Since 2025-04-20
Average Order Value
RM 120
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
51d
2026-08-19
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,377 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-19 · OPLUMO Outlet 4
Outlet purchase
2026-08-07 · Member activity · RM 90.00
App session
2026-07-26 · OPLUMO Outlet 4
Points credited
2026-07-14 · Member activity · RM 102.00
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 4
Outlet purchase
2026-06-20 · Member activity · RM 114.00
Points credited
2026-06-08 · OPLUMO Outlet 4
Outlet purchase
2026-05-27 · Member activity · RM 126.00