Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24335
VM0024335Goldmember24335@example.test · +601110024335 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,746
Current loyalty balance
Lifetime Spend
RM 3,433
Across 35 visits
Total Visits
35
Since 2024-10-11
Average Order Value
RM 103
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
116d
2026-06-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,746 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 9
Outlet purchase
2026-06-03 · Member activity · RM 77.25
App session
2026-05-22 · OPLUMO Outlet 9
Points credited
2026-05-10 · Member activity · RM 87.55
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 9
Outlet purchase
2026-04-16 · Member activity · RM 97.85
Points credited
2026-04-04 · OPLUMO Outlet 9
Outlet purchase
2026-03-23 · Member activity · RM 108.15