Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24263
VM0024263Goldmember24263@example.test · +601110024263 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,719
Current loyalty balance
Lifetime Spend
RM 5,899
Across 43 visits
Total Visits
43
Since 2024-07-09
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
66d
2026-08-04
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,719 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-04 · OPLUMO Outlet 5
Outlet purchase
2026-07-23 · Member activity · RM 105.75
App session
2026-07-11 · OPLUMO Outlet 5
Points credited
2026-06-29 · Member activity · RM 119.85
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 5
Outlet purchase
2026-06-05 · Member activity · RM 133.95
Points credited
2026-05-24 · OPLUMO Outlet 5
Outlet purchase
2026-05-12 · Member activity · RM 148.05