Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02423
VM0002423Platinummember2423@example.test · +601110002423 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,871
Current loyalty balance
Lifetime Spend
RM 6,090
Across 36 visits
Total Visits
36
Since 2024-08-16
Average Order Value
RM 154
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
154d
2026-05-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,871 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 10
Outlet purchase
2026-04-26 · Member activity · RM 115.50
App session
2026-04-14 · OPLUMO Outlet 10
Points credited
2026-04-02 · Member activity · RM 130.90
Win-back campaign delivered
2026-03-21 · OPLUMO Outlet 10
Outlet purchase
2026-03-09 · Member activity · RM 146.30
Points credited
2026-02-25 · OPLUMO Outlet 10
Outlet purchase
2026-02-13 · Member activity · RM 161.70