Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 24215
VM0024215Membermember24215@example.test · +601110024215 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
784
Current loyalty balance
Lifetime Spend
RM 981
Across 18 visits
Total Visits
18
Since 2025-10-26
Average Order Value
RM 56
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
42d
2026-08-28
App Status
Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
784 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-08-28 · OPLUMO Outlet 8
Outlet purchase
2026-08-16 · Member activity · RM 42.00
App session
2026-08-04 · OPLUMO Outlet 8
Points credited
2026-07-23 · Member activity · RM 47.60
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 8
Outlet purchase
2026-06-29 · Member activity · RM 53.20
Points credited
2026-06-17 · OPLUMO Outlet 8
Outlet purchase
2026-06-05 · Member activity · RM 58.80