Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 24195
VM0024195Membermember24195@example.test · +601110024195 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
656
Current loyalty balance
Lifetime Spend
RM 821
Across 24 visits
Total Visits
24
Since 2025-02-24
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
178d
2026-04-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
656 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 5
Outlet purchase
2026-04-02 · Member activity · RM 27.75
App session
2026-03-21 · OPLUMO Outlet 5
Points credited
2026-03-09 · Member activity · RM 31.45
Win-back campaign delivered
2026-02-25 · OPLUMO Outlet 5
Outlet purchase
2026-02-13 · Member activity · RM 35.15
Points credited
2026-02-01 · OPLUMO Outlet 5
Outlet purchase
2026-01-20 · Member activity · RM 38.85