Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 24159
VM0024159Membermember24159@example.test · +601110024159 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
247
Current loyalty balance
Lifetime Spend
RM 310
Across 2 visits
Total Visits
2
Since 2026-04-28
Average Order Value
RM 175
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
146d
2026-05-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
247 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 3
Outlet purchase
2026-05-04 · Member activity · RM 131.25
App session
2026-04-22 · OPLUMO Outlet 3
Points credited
2026-04-10 · Member activity · RM 148.75
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 3
Outlet purchase
2026-03-17 · Member activity · RM 166.25
Points credited
2026-03-05 · OPLUMO Outlet 3
Outlet purchase
2026-02-21 · Member activity · RM 183.75