Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02403
VM0002403Goldmember2403@example.test · +601110002403 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted Out
Points Balance
3,645
Current loyalty balance
Lifetime Spend
RM 4,557
Across 41 visits
Total Visits
41
Since 2024-08-02
Average Order Value
RM 91
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
78d
2026-07-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,645 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 7
Outlet purchase
2026-07-11 · Member activity · RM 68.25
App session
2026-06-29 · OPLUMO Outlet 7
Points credited
2026-06-17 · Member activity · RM 77.35
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 7
Outlet purchase
2026-05-24 · Member activity · RM 86.45
Points credited
2026-05-12 · OPLUMO Outlet 7
Outlet purchase
2026-04-30 · Member activity · RM 95.55