Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23975
VM0023975Silvermember23975@example.test · +601110023975 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,327
Current loyalty balance
Lifetime Spend
RM 1,659
Across 35 visits
Total Visits
35
Since 2024-09-09
Average Order Value
RM 54
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
148d
2026-05-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,327 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 6
Outlet purchase
2026-05-02 · Member activity · RM 40.50
App session
2026-04-20 · OPLUMO Outlet 6
Points credited
2026-04-08 · Member activity · RM 45.90
Win-back campaign delivered
2026-03-27 · OPLUMO Outlet 6
Outlet purchase
2026-03-15 · Member activity · RM 51.30
Points credited
2026-03-03 · OPLUMO Outlet 6
Outlet purchase
2026-02-19 · Member activity · RM 56.70