Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23931
VM0023931Goldmember23931@example.test · +601110023931 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted Out
Points Balance
2,796
Current loyalty balance
Lifetime Spend
RM 3,496
Across 25 visits
Total Visits
25
Since 2025-06-19
Average Order Value
RM 125
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
45d
2026-08-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,796 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 13
Outlet purchase
2026-08-13 · Member activity · RM 93.75
App session
2026-08-01 · OPLUMO Outlet 13
Points credited
2026-07-20 · Member activity · RM 106.25
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 13
Outlet purchase
2026-06-26 · Member activity · RM 118.75
Points credited
2026-06-14 · OPLUMO Outlet 13
Outlet purchase
2026-06-02 · Member activity · RM 131.25