Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23927
VM0023927Membermember23927@example.test · +601110023927 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
524
Current loyalty balance
Lifetime Spend
RM 656
Across 8 visits
Total Visits
8
Since 2026-02-05
Average Order Value
RM 102
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
120d
2026-06-11
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
524 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 9
Outlet purchase
2026-05-30 · Member activity · RM 76.50
App session
2026-05-18 · OPLUMO Outlet 9
Points credited
2026-05-06 · Member activity · RM 86.70
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 9
Outlet purchase
2026-04-12 · Member activity · RM 96.90
Points credited
2026-03-31 · OPLUMO Outlet 9
Outlet purchase
2026-03-19 · Member activity · RM 107.10