Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23919
VM0023919Platinummember23919@example.test · +601110023919 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,251
Current loyalty balance
Lifetime Spend
RM 6,565
Across 32 visits
Total Visits
32
Since 2024-12-09
Average Order Value
RM 175
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
111d
2026-06-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,251 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 1
Outlet purchase
2026-06-08 · Member activity · RM 131.25
App session
2026-05-27 · OPLUMO Outlet 1
Points credited
2026-05-15 · Member activity · RM 148.75
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 1
Outlet purchase
2026-04-21 · Member activity · RM 166.25
Points credited
2026-04-09 · OPLUMO Outlet 1
Outlet purchase
2026-03-28 · Member activity · RM 183.75