Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23915
VM0023915Goldmember23915@example.test · +601110023915 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
3,799
Current loyalty balance
Lifetime Spend
RM 4,750
Across 41 visits
Total Visits
41
Since 2024-07-22
Average Order Value
RM 127
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
89d
2026-07-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,799 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 14
Outlet purchase
2026-06-30 · Member activity · RM 95.25
App session
2026-06-18 · OPLUMO Outlet 14
Points credited
2026-06-06 · Member activity · RM 107.95
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 14
Outlet purchase
2026-05-13 · Member activity · RM 120.65
Points credited
2026-05-01 · OPLUMO Outlet 14
Outlet purchase
2026-04-19 · Member activity · RM 133.35