Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23903
VM0023903Goldmember23903@example.test · +601110023903 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,707
Current loyalty balance
Lifetime Spend
RM 3,384
Across 33 visits
Total Visits
33
Since 2024-09-20
Average Order Value
RM 114
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
173d
2026-04-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,707 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 2
Outlet purchase
2026-04-07 · Member activity · RM 85.50
App session
2026-03-26 · OPLUMO Outlet 2
Points credited
2026-03-14 · Member activity · RM 96.90
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 2
Outlet purchase
2026-02-18 · Member activity · RM 108.30
Points credited
2026-02-06 · OPLUMO Outlet 2
Outlet purchase
2026-01-25 · Member activity · RM 119.70