Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00239
VM0000239Silvermember239@example.test · +601110000239 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,899
Current loyalty balance
Lifetime Spend
RM 2,374
Across 20 visits
Total Visits
20
Since 2025-05-10
Average Order Value
RM 108
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
175d
2026-04-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,899 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 2
Outlet purchase
2026-04-05 · Member activity · RM 81.00
App session
2026-03-24 · OPLUMO Outlet 2
Points credited
2026-03-12 · Member activity · RM 91.80
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 2
Outlet purchase
2026-02-16 · Member activity · RM 102.60
Points credited
2026-02-04 · OPLUMO Outlet 2
Outlet purchase
2026-01-23 · Member activity · RM 113.40