Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23883
VM0023883Silvermember23883@example.test · +601110023883 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
1,011
Current loyalty balance
Lifetime Spend
RM 1,265
Across 41 visits
Total Visits
41
Since 2024-06-12
Average Order Value
RM 39
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
129d
2026-06-02
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,011 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 16
Outlet purchase
2026-05-21 · Member activity · RM 29.25
App session
2026-05-09 · OPLUMO Outlet 16
Points credited
2026-04-27 · Member activity · RM 33.15
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 16
Outlet purchase
2026-04-03 · Member activity · RM 37.05
Points credited
2026-03-22 · OPLUMO Outlet 16
Outlet purchase
2026-03-10 · Member activity · RM 40.95