Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02387
VM0002387Goldmember2387@example.test · +601110002387 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
2,987
Current loyalty balance
Lifetime Spend
RM 3,734
Across 20 visits
Total Visits
20
Since 2025-07-11
Average Order Value
RM 155
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
113d
2026-06-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,987 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 8
Outlet purchase
2026-06-06 · Member activity · RM 116.25
App session
2026-05-25 · OPLUMO Outlet 8
Points credited
2026-05-13 · Member activity · RM 131.75
Win-back campaign delivered
2026-05-01 · OPLUMO Outlet 8
Outlet purchase
2026-04-19 · Member activity · RM 147.25
Points credited
2026-04-07 · OPLUMO Outlet 8
Outlet purchase
2026-03-26 · Member activity · RM 162.75