Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A0
Arun 02380
VM0002380Membermember2380@example.test · +601110002380 · Preferred outlet: OPLUMO Outlet 1
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
908
Current loyalty balance
Lifetime Spend
RM 1,136
Across 10 visits
Total Visits
10
Since 2025-11-29
Average Order Value
RM 97
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
152d
2026-05-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
908 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 1
Outlet purchase
2026-04-28 · Member activity · RM 72.75
App session
2026-04-16 · OPLUMO Outlet 1
Points credited
2026-04-04 · Member activity · RM 82.45
Win-back campaign delivered
2026-03-23 · OPLUMO Outlet 1
Outlet purchase
2026-03-11 · Member activity · RM 92.15
Points credited
2026-02-27 · OPLUMO Outlet 1
Outlet purchase
2026-02-15 · Member activity · RM 101.85