Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23787
VM0023787Goldmember23787@example.test · +601110023787 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
2,535
Current loyalty balance
Lifetime Spend
RM 3,169
Across 38 visits
Total Visits
38
Since 2024-07-01
Average Order Value
RM 89
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
164d
2026-04-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,535 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 5
Outlet purchase
2026-04-16 · Member activity · RM 66.75
App session
2026-04-04 · OPLUMO Outlet 5
Points credited
2026-03-23 · Member activity · RM 75.65
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 5
Outlet purchase
2026-02-27 · Member activity · RM 84.55
Points credited
2026-02-15 · OPLUMO Outlet 5
Outlet purchase
2026-02-03 · Member activity · RM 93.45