Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23783
VM0023783Goldmember23783@example.test · +601110023783 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,440
Current loyalty balance
Lifetime Spend
RM 5,551
Across 33 visits
Total Visits
33
Since 2024-10-30
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
133d
2026-05-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,440 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 1
Outlet purchase
2026-05-17 · Member activity · RM 108.00
App session
2026-05-05 · OPLUMO Outlet 1
Points credited
2026-04-23 · Member activity · RM 122.40
Win-back campaign delivered
2026-04-11 · OPLUMO Outlet 1
Outlet purchase
2026-03-30 · Member activity · RM 136.80
Points credited
2026-03-18 · OPLUMO Outlet 1
Outlet purchase
2026-03-06 · Member activity · RM 151.20