Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 23738
VM0023738Membermember23738@example.test · +601110023738 · Preferred outlet: OPLUMO Outlet 7
LunchNew Joiner
Consent Status
Opted Out
Points Balance
681
Current loyalty balance
Lifetime Spend
RM 852
Across 15 visits
Total Visits
15
Since 2025-11-14
Average Order Value
RM 68
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
77d
2026-07-24
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
681 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 7
Outlet purchase
2026-07-12 · Member activity · RM 51.00
App session
2026-06-30 · OPLUMO Outlet 7
Points credited
2026-06-18 · Member activity · RM 57.80
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 7
Outlet purchase
2026-05-25 · Member activity · RM 64.60
Points credited
2026-05-13 · OPLUMO Outlet 7
Outlet purchase
2026-05-01 · Member activity · RM 71.40