Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N0
Nurul 00237
VM0000237Silvermember237@example.test · +601110000237 · Preferred outlet: OPLUMO Outlet 17
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,231
Current loyalty balance
Lifetime Spend
RM 1,540
Across 39 visits
Total Visits
39
Since 2024-09-15
Average Order Value
RM 33
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
70d
2026-07-31
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,231 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 17
Outlet purchase
2026-07-19 · Member activity · RM 24.75
App session
2026-07-07 · OPLUMO Outlet 17
Points credited
2026-06-25 · Member activity · RM 28.05
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 17
Outlet purchase
2026-06-01 · Member activity · RM 31.35
Points credited
2026-05-20 · OPLUMO Outlet 17
Outlet purchase
2026-05-08 · Member activity · RM 34.65