Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23691
VM0023691Goldmember23691@example.test · +601110023691 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
3,791
Current loyalty balance
Lifetime Spend
RM 4,740
Across 30 visits
Total Visits
30
Since 2024-11-27
Average Order Value
RM 130
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
159d
2026-05-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,791 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 11
Outlet purchase
2026-04-21 · Member activity · RM 97.50
App session
2026-04-09 · OPLUMO Outlet 11
Points credited
2026-03-28 · Member activity · RM 110.50
Win-back campaign delivered
2026-03-16 · OPLUMO Outlet 11
Outlet purchase
2026-03-04 · Member activity · RM 123.50
Points credited
2026-02-20 · OPLUMO Outlet 11
Outlet purchase
2026-02-08 · Member activity · RM 136.50