Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23687
VM0023687Goldmember23687@example.test · +601110023687 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,645
Current loyalty balance
Lifetime Spend
RM 4,557
Across 34 visits
Total Visits
34
Since 2024-09-06
Average Order Value
RM 125
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
169d
2026-04-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,645 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 7
Outlet purchase
2026-04-11 · Member activity · RM 93.75
App session
2026-03-30 · OPLUMO Outlet 7
Points credited
2026-03-18 · Member activity · RM 106.25
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 7
Outlet purchase
2026-02-22 · Member activity · RM 118.75
Points credited
2026-02-10 · OPLUMO Outlet 7
Outlet purchase
2026-01-29 · Member activity · RM 131.25